The chapter is devoted to looking at the different methods an individual uses to ingratiate themselves to others. Chapter six shifts from looking at self‐control factors in managing impressions to looking at making other feel good. Chapter five takes a closer look at surface level approaches and this includes examining facets of physical appearance, business etiquette, making first‐impressions, non‐verbal impression management, beliefs surrounding the alpha male(s) and female(s), and personal branding. In particular, chapter four focuses on substantive approaches that the author separates into two broad categories: those that focus on self‐presentation of a person's characteristics and behaviors and those aspects that deal with work accomplishments. Chapter three looks at the individual, organisational, and situational factors that influence how much impression management a person engages in.Ĭhapters four and five discuss impression management from an individual lens. The basis of this model is that one's motivation for impression management is most likely linked to their perception of the difference between their reference goal and feedback provided by the target. Chapter two offers an in‐depth look at Bozman and Kacmar's (1997) cybernetic model of impression management. The chapter concluded with looking at ethical considerations of engaging in impression management. Most of the chapter dealt with looking at the motivations underlying impression management and how impression management is constructed. However, emphasis is placed on looking at how impression management can be used positively and legitimately to highlight a person's qualities. In the first chapter, the author begins addressing key misconceptions such as creating false impressions, hiding deficiencies, or only performing impression management on a superficial level. Thus, the topics covered range from looking at individual to the organisational aspects. This is because “wanting to create a favorable impression on others is a basic part of human nature” (p. According to Beugré and Liverpool (2006) impression management has not only become an organic part of life in the workplace, but also a key aspect in its politics. This book offers an introduction and overview of impression management for anyone interested in learning more about this topic. Copyright © 2011, Emerald Group Publishing Limited
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